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1 Section 1 Groundwork

Building Empathy

In what follows, we explore the motivations, attitudes, values, and fears that shape consumers' behavior.

Why do they care about {{vm.data.Project.strategicFocusArea.toLowerCase()}}?

What values are important to them?

What do they do about it?

What do they fear the most?

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Maturity Curve for Macroculture: {{iv.selectedIV.name}}
Topic Universe for Macroculture: {{iv.name}}
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Maturity Curve for Macroculture: {{iv.name}}
Topic Universe for Macroculture: {{iv.name}}

Microcultures

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  1. {{analysis.name}}

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2 Section 2 Microculture Analysis

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3 Section 3 Synthesis

Zone of Innovation

Where consumer conversations are heading
Current & Future State: Where consumer conversations are heading
How to Interpret
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Executive Summary

Executive Summary: {{vm.data.Project.strategicFocusArea.toLowerCase()}}
Current Maturity
Maturity
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Predicted Maturity
Volatile
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Current Population
Population
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4 Section 4 Appendix

Demographics

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Using this Report

Graph

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PROJECT BRIEF

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