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1 Section 1 Groundwork
Building Empathy
In what follows, we explore the motivations, attitudes, values, and fears that shape consumers' behavior.
Why do they care about {{vm.data.Project.strategicFocusArea.toLowerCase()}}?
What values are important to them?
What do they do about it?
What do they fear the most?
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Maturity Curve for Macroculture: {{iv.selectedIV.name}}
Topic Universe for Macroculture: {{iv.name}}
Maturity Curve for Macroculture: {{iv.name}}
Topic Universe for Macroculture: {{iv.name}}
Microcultures
Here are the {{vm.numberToName(vm.data.Project.microcultureAnalysis.length)}} microcultures relevant to {{vm.data.Project.strategicFocusArea.toLowerCase()}}:
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2 Section 2 Microculture Analysis
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3 Section 3 Synthesis
Zone of Innovation
Where consumer conversations are heading
Current & Future State: Where consumer conversations are heading
Please switch to desktop mode to see Zone of Innovation
Executive Summary
Macroculture
Executive Summary: {{vm.data.Project.strategicFocusArea.toLowerCase()}}
Current Maturity
Maturity
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Predicted Maturity
Volatile
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Current Population
Population
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Microcultures