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1
Section 1
Groundwork
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Building Empathy
In what follows, we explore the motivations, attitudes, values, and fears that shape consumers' behavior.
Why do they care about {{vm.data.Project.strategicFocusArea.toLowerCase()}}?
What values are important to them?
What do they do about it?
What do they fear the most?
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Maturity Curve for Macroculture: {{iv.selectedIV.name}}
Topic Universe for Macroculture: {{iv.name}}
Maturity Curve for Macroculture: {{iv.name}}
Topic Universe for Macroculture: {{iv.name}}
Microcultures
Here are the {{vm.numberToName(vm.data.Project.microcultureAnalysis.length)}} microcultures relevant to {{vm.data.Project.strategicFocusArea.toLowerCase()}}:
-
{{analysis.name}}
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2
Section 2
Microculture Analysis
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3
Section 3
Synthesis
![]()
Zone of Innovation
Where consumer conversations are heading
Current & Future State: Where consumer conversations are heading
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Executive Summary
Macroculture
Executive Summary: {{vm.data.Project.strategicFocusArea.toLowerCase()}}
Volatile
Current Maturity
Maturity
{{ (vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.origionalInflection*100).toFixed(1) }}%
Predicted Maturity
Volatile{{ (vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.inflectionIndex*100).toFixed(1) }}%
Current Population
Population
{{ vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.origionalCoreMarket | peopleShortform }}
Microcultures
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4
Section 4
Appendix
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Demographics
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