Lux Research Reports cannot display visualizations on a mobile phone. View the report on a tablet or desktop for the full version.
1
Section 1
Groundwork
![]()
Culture Overview
In what follows, we explore the motivations, attitudes, values, and fears that shape consumers' behavior.
Why do they care about {{vm.data.Project.strategicFocusArea}}?
What values are important to them?
What do they do about it?
What do they fear the most?
{{vm.data.Project.summary.cultureTitle | sanitize}}
Maturity Curve for Culture: {{iv.selectedIV.name}}
Topic Universe for Culture: {{iv.name}}
Maturity Curve for Culture: {{iv.name}}
Topic Universe for Culture: {{iv.name}}
Themes
Here are the {{vm.numberToName(vm.data.Project.microcultureAnalysis.length)}} themes relevant to {{vm.data.Project.strategicFocusArea}}:
-
{{analysis.name}}
{{p.type && p.type=='coreBelief'&&p.rationale!=''?p.statement+ ' = ' + p.rationale:p.statement}}
2
Section 2
Theme Analysis
![]()
{{ vm.titleLength(a.name)}}
3
Section 3
Synthesis
![]()
Zone of Innovation
Where consumer conversations are heading
Current & Future State: Where consumer conversations are heading
Please switch to desktop mode to see Zone of Innovation
Executive Summary
Culture
Market Studied
{{vm.data.Country}}
{{vm.data.TimeFrameFullString}}
Executive Summary
Volatile
{{vm.data.Project.strategicFocusArea}}
Current Maturity
Maturity
{{ (vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.origionalInflection*100).toFixed(1) }}%
Predicted Maturity
Volatile{{ (vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.inflectionIndex*100).toFixed(1) }}%
Current Population
Population
{{ vm.data.Project.ivs[vm.selectedMacrocultureIndex].prediction.origionalCoreMarket | peopleShortform }}
Themes
Lux Research Reports cannot display visualizations on a mobile phone. View the report on a tablet or desktop for the full version.
4
Section 4
Appendix
![]()
Demographics
{{demographic.key}}
