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1 Section 1 Groundwork

Building Empathy

In what follows, we explore the motivations, attitudes, values, and fears that shape consumers' behavior.

Why do they care about {{vm.data.StrategicFocusArea.toLowerCase()}}?

What values are important to them?

What do they do about it?

What do they fear the most?

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Maturity Curve For: {{iv.selectedIV.name}}
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Microcultures

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2 Section 2 Microculture Analysis

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3 Section 3 Synthesis

Zone of Innovation

Future State: Where consumer conversations are heading
How to Interpret
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Executive Summary

Empathy
Who cares about {{vm.data.StrategicFocusArea.toLowerCase()}}?
Microcultures
What are consumers discussing?
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Ideas
Calls to action:

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4 Section 4 Appendix

Demographics

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Project Brief

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